IDEAL FOR:
As beauty brands targeting younger demographics with direct-to-consumer models rise in popularity, shopping centers face challenges in delivering value to their partners. One premier shopping center group tackled this issue by assisting a personal care product retailer through a digital campaign focused on measuring the ROI of a retargeting effort using Aislelabs. The Aislelabs platform analyzed footfall patterns, tracked campaign performance, and assessed ROI, offering key insights into traffic and engagement. Additionally, Aislelabs delivered digital ads through Facebookâs Audience Network, retargeting offline visitors based on their behavior across popular online platforms.