Email deliverability is a critical component of any successful email marketing campaign. Whether you’re sending out customer updates, newsletters, or promotions, ensuring your emails reach your audience’s inbox is essential.  

At Aislelabs, we understand the challenges of maintaining high deliverability rates. We will walk you through some proven strategies below that can help your emails achieve high deliverability.  

Re-engagement Campaigns: Revive Dormant Subscribers 

One of the most effective ways to maintain a clean and engaged email list is through re-engagement campaigns. The main goal of these campaigns is to target subscribers who haven’t interacted with your emails in 6 to 12 months. Offering incentives or providing an easy unsubscribe option can help you re-engage these users or clean up your list by removing inactive subscribers. You can learn more about unsubscribes in the Email Campaign Performance section of the Aislelabs platform.  

Why is this important? A dormant subscriber list can lower your overall engagement rates, which in turn can negatively impact your email deliverability. By proactively reaching out to disengaged users, you can either bring them back or reduce the risk of your emails being flagged as spam. 

List Hygiene: The Backbone of Deliverability 

A clean email list is essential for maintaining good email deliverability. Here’s how you can keep your list updated using Aislelabs: 

• Delete Invalid Email Addresses: Regularly removing non-existent or incorrect email addresses can significantly reduce your bounce rates. In Aislelabs, simply log in, select your user list, and delete invalid emails via the search or remove user section. 

• Regular Cleanup Process: It’s crucial to remove unsubscribes immediately and to monitor soft and hard bounces. This ensures that your emails are reaching only active, engaged subscribers. You can find your unsubscribe data in the Email Campaign Performance section. 

Neglecting these practices can lead to poor email deliverability, ultimately affecting the performance of your entire campaign. 

Design Principles: Make Your Emails Engaging and Professional 

Design plays a pivotal role in how your emails are perceived and engaged with by recipients. Here are three crucial design best practices to keep in mind: 

• Adopt a Mobile-First Design: With the majority of emails being read on smartphones, using responsive templates and single-column layouts is key. Aislelabs allows you to toggle between mobile and desktop views in preview mode, ensuring your emails look great on all devices. 

• Limit Font Choices: For a clean, professional appearance that reinforces your brand’s identity, stick to 1-3 fonts. You can easily manage this within the content section of the Aislelabs template. 

• Proofread Your Messages: Poor grammar and spelling not only look unprofessional, but they can also trigger spam filters. Always proofread your emails to avoid these common pitfalls. 

Failing to follow these design principles can result in less engaging and less effective emails. 

Strategies for Improved Deliverability 

To ensure your emails land in the inbox rather than the spam folder, consider these three strategies: 

• Be Mindful of Sending Frequency and Volume: Avoid sudden spikes in your email sending frequency or volume, as this can trigger spam filters. Instead, stick to a consistent sending schedule. Aislelabs allows you to set and maintain a regular schedule when creating your email campaigns. 

• Regularly Clean Your Email List: Continuously removing invalid or inactive addresses is vital for reducing bounce rates. You can manage your email list hygiene within the User Lists section of Aislelabs. 

• Avoid Uploading Unverified Lists: Only use email lists that have been properly verified. Unverified lists often contain spam traps or invalid addresses, which can severely damage your sender reputation and deliverability. 

Neglecting these strategies can harm your email deliverability and overall marketing efforts. 

Leveraging Analytics for Better Campaigns 

Understanding and leveraging email analytics is crucial for optimizing your email marketing efforts. Here’s how you can do it with Aislelabs: 

• Track Essential Metrics: Keeping an eye on key metrics is vital for building and refining your email campaigns. Within Aislelabs, you can navigate to the campaign results section to track various metrics. These include: 

• Open Rate: Aim for 15-25%. 

• Click-Through Rate: Target 2-5%. 

• Conversion Rate: This varies by industry, but 2-5% is generally considered a good benchmark 

• Test Your Emails: Before scheduling your emails, always send a preview to understand how they will look. This can help you spot any visual issues that might affect performance. In Aislelabs, you can easily send a test email by selecting the Send Test option in the Email Campaign section. 

Success in email marketing hinges on continuous improvement. By tracking these metrics and testing your emails, you can refine your approach and see better results over time. 

Conclusion 

Email deliverability is a crucial factor in the success of your email marketing campaigns. By implementing these strategies and best practices, you can ensure that your emails reach your audience’s inbox, driving better engagement and results. At Aislelabs, we’re here to support your marketing journey every step of the way. If you have any questions or need assistance, feel free to reach out. 

Curious about the Aislelabs platform? Book a demo today to discover how our tools can empower Built-Environment Marketers, transforming Wi-Fi from a cost center into a profit center.