The holiday season is a prime opportunity for mall marketers to captivate visitors, boost foot traffic, and create unforgettable shopping experiences. As hubs of community shopping and entertainment, mall marketers need to adopt innovative strategies to stand out this season. Here are five impactful ideas mall marketers can use to spread the holiday cheer while driving revenue and engagement.
Run Exclusive Holiday Promotions
Collaborate with retailers to launch mall-wide Christmas sales or “12 Days of Deals” countdowns. Create urgency by offering limited-time discounts, holiday bundles, or giveaways.
Marketing Tip: Use location-triggered marketing to notify shoppers about deals. Personalized messages tailored to past purchases or browsing behavior can boost conversions. Check out this case study to see how one company leveraged Aislelabs for location-triggered email campaigns! – https://www.aislelabs.com/download/how-shopping-centers-use-location-triggered-email-marketing-to-get-more-return-visits/)
Create a Unique Holiday Experience
Transform a section of your mall into a festive wonderland that gathers the attention of all visitors. Offer immersive photo opportunities with Santa, complemented by snow machines, twinkling lights, and the sounds of Christmas carolers.
Marketing Tip: Leverage location-based Wi-Fi marketing to attract shoppers. Send emails with exclusive offers, such as discounts for photos or fast passes to skip the line.
Host a Holiday Themed Pop-Up Event
Bring a festive atmosphere to your mall with a holiday-themed pop-up event. Whether it’s a Christmas market, a live performance of holiday music, or a cooking demo for seasonal treats, these events create excitement and draw in more visitors.
Marketing Tip: Use WiFi analytics to track which areas of your mall attract the most traffic and tailor your event promotions accordingly. Engage visitors with exclusive offers or loyalty rewards tied to event participation, encouraging return visits. Check out this case study for more information! – https://www.aislelabs.com/download/how-tradeshow-exhibitors-like-dubai-world-trade-centre-connect-with-visitors-and-drive-sponsorship-revenue/
Launch a Digital Holiday Scavenger Hunt
Engage shoppers with a festive scavenger hunt using QR codes placed around the mall. Shoppers can collect rewards or enter a grand prize draw by scanning codes at specific locations.
Marketing Tip: Gamify the experience by integrating your scavenger hunt with your mall’s WiFi portal. Track participation and reward loyal shoppers with exclusive coupons or perks.
Host Holiday Themed Workshops
Set up festive workshops, such as ornament-making, gift-wrapping tutorials, or gingerbread house decorating. These events create a family-friendly environment and encourage prolonged visits to the mall.
Marketing Tip: Leverage your mall’s WiFi login information to send targeted invitations to families or enthusiasts. Use social media to highlight these events in real-time to draw more foot traffic.
The holidays are a time for joy, connection, and giving back. We wish you success in your marketing campaigns and hope your mall becomes a festive hub for shoppers this season.
