Eid is a celebration of joy, generosity, and togetherness. It’s also one of the busiest shopping periods of the year. Families are out celebrating, shopping for gifts, and preparing for gatherings. For mall marketers, understanding effective mall marketing techniques is crucial during this time because it’s a great time to drive traffic, increase engagement, and boost tenant sales.
Here are 5 proven marketing ideas to increase engagement in your mall this Eid season.
Set Up an Eid Photo Zone to Drive Engagement
Create an Eid-themed photo area with décor elements like crescent moons, lanterns, and arches. Add a branded hashtag and offer a prize for the best photo posted online. Encourage shoppers to connect to WiFi and participate.
Tip: A Mall in the Middle East uses Aislelabs’ platform to promote in-mall events and collect thousands of shopper profiles increasing their visitor database. Similar events can help grow your CRM while increasing dwell time.
Host Family-Friendly Events to Boost Dwell Time
Eid is about families. Run kid-friendly events like henna stations, DIY workshops, or date sampling booths. These activations encourage longer visits and make the mall a destination, not just a shopping stop.
Tip: A Shopping Center used Aislelabs’ analytics to monitor high-traffic areas and place events accordingly. This helped improve crowd flow and optimize resource planning in real time.
Promote Eid Offers with Targeted Campaigns
Work with your tenants to launch exclusive Eid offers or bundles. Use email or SMS to share these deals with the right audience. Countdown timers and limited-time promotions help create urgency.
Tip: Use Aislelabs’ tools to send personalized offers based on visit frequency, past campaign clicks, or shopping patterns.
Reward Loyal Shoppers with Surprise Eid Gifts
Run a gifting campaign to thank your regular shoppers. Offer a reward for visitors who spend above a certain amount or check in multiple times during Eid week. Use gamified elements like mystery gifts to create excitement.
Tip: Aislelabs lets you identify high-frequency or VIP visitors. You can send them exclusive invites and perks directly via SMS or email.
Use WiFi Analytics to Optimize the Eid Rush
Foot traffic surges during Eid. Use WiFi analytics to understand where visitors are going, how long they stay, and which zones get crowded. Adjust staffing, cleaning, and marketing messages based on live insights.
Tip: A Mall in the Middle East uses Aislelabs to analyze visitor patterns and optimize mall operations during peak periods. The result: smoother visitor flow and better in-mall experiences.
Eid is more than a high-traffic period – it’s a chance to connect with shoppers and drive long-term loyalty. With the right mix of on-ground events and data-driven engagement, your mall can deliver a better experience for both shoppers and tenants.
Want to learn how Aislelabs can support your Eid campaigns? Let’s talk.
