A premier shopping centre group aimed to assist a personal care product retailer at one of their locations. To increase awareness for the personal care product retailer, a digital campaign was conceived for one of the shopping centres in order to measure the ROI of a retargeting campaign. The campaign achieved a return on investment of nearly 1,300% and saw a 43% increase in customers visiting the store.
What You’ll Get from This Success Story
- How the Flow and Connect platforms target segmented customers
- Effectiveness of behavioral retargeting, which can be used as programmatic ads, across Ad Networks
- How the campaign provided a 1,300% ROI
- What the direct outcome was on the shopping centre as a whole